Privacy Policy

Last Updated: February 28, 2026

This Privacy Policy describes how Aastha Kochar (“I”, “me”, or “my”), operating through aasthakochar.com (“Website”), collects, uses, stores, and protects information about you (“you” or “user”) when you visit this Website, purchase my services, enroll in my programs, or otherwise interact with me.

By using this Website, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of this Website.

1. Information I Collect

I collect the following types of information:

a) Information You Provide Directly
  • Your name, email address, phone number, and LinkedIn profile URL when you fill out a contact or inquiry form.
  • Your website URL, business details, and budget range when you submit a service inquiry.
  • Payment information (such as name, billing address, and card/UPI details) when you make a purchase — this is processed securely by Razorpay and is not stored on my servers.
  • Any messages, briefs, or files you share with me during an engagement.
b) Information Collected Automatically
  • Technical data such as your IP address, browser type, device type, operating system, and pages visited, collected via cookies and analytics tools (e.g., Google Analytics).
  • Referring URLs and session duration to understand how visitors find and use the Website.

c) Information from Third-Party Platforms

  • When you book a consultation via Topmate or Calendly, or register via Google Forms, those platforms may collect additional information governed by their own privacy policies.
  • If you subscribe to my newsletter, your email and name are stored with the email service provider I use.

2. How I Use Your Information

The information I collect is used to:

  • Respond to your inquiries and communicate about service engagements.
  • Process payments and manage billing for services and programs.
  • Deliver the services, mentorship programs, or digital products you have purchased.
  • Send you relevant updates, newsletters, or content marketing insights (only if you have opted in).
  • Improve the Website experience through analytics and performance monitoring.
  • Comply with legal obligations under applicable Indian law.

3. Cookies and Tracking Technologies

This Website uses cookies — small text files stored on your device — to enhance your browsing experience and gather analytics. The types of cookies used include:

  • Essential Cookies: Required for basic Website functionality.
  • Analytics Cookies: Used by tools like Google Analytics to understand visitor behavior. This data is anonymized and aggregated.
  • Marketing/Preference Cookies: May be set by embedded third-party content (e.g., YouTube videos, LinkedIn widgets).

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect your experience on the Website.

4. Sharing of Information

I do not sell, rent, or trade your personal information to any third party. I may share your information only in the following limited circumstances:

  • Service Providers: With trusted third-party platforms (Razorpay, Topmate, Calendly, Google Workspace, email marketing tools) strictly for the purpose of delivering services to you.
  • Legal Requirements: If required by law, court order, or government authority in India.
  • Business Transfers: In the unlikely event of a business restructuring or transfer, your data may be part of the transferred assets, and you will be notified.

5. Payment Data & Razorpay

All payment transactions on this Website are processed through Razorpay, a PCI-DSS compliant payment gateway. I do not collect, store, or have access to your full card number, CVV, UPI PIN, or net banking credentials. Razorpay’s handling of your payment data is governed by Razorpay’s Privacy Policy.

6. International Users

This Website is operated from India. If you are accessing it from outside India, please be aware that your information may be transferred to and processed in India, where data protection laws may differ from those in your country. By using this Website, you consent to this transfer and processing.

7. Data Retention

I retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law. Client project files and communications are typically retained for up to 3 years after the conclusion of an engagement. You may request deletion of your data at any time (see Section 9).

8. Data Security

I take reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration. However, no method of internet transmission or electronic storage is 100% secure, and I cannot guarantee absolute security.

9. Your Rights

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data I hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data, subject to any legal retention obligations.
  • Opt-Out: Unsubscribe from my newsletter or marketing communications at any time by clicking the unsubscribe link in any email or by contacting me directly.
  • Withdrawal of Consent: Withdraw consent for data processing where consent is the legal basis.

To exercise any of these rights, please contact me at writetoaasthakochar@gmail.com. I will respond within 30 days.

10. Children’s Privacy

This Website is not directed at children under the age of 18. I do not knowingly collect personal information from minors. If you believe a minor has provided me with personal data, please contact me and I will delete it promptly.

11. Links to Third-Party Websites

This Website may contain links to external websites (e.g., LinkedIn, Topmate, Ahrefs, Invideo AI). I am not responsible for the privacy practices or content of those websites. I encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

I may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Your continued use of the Website after changes are posted constitutes your acceptance of the updated policy. For significant changes, I may also notify you via email.

13. Grievance Officer

In accordance with the Information Technology Act, 2000 and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the details of the Grievance Officer are as follows:

Grievances will be addressed within 30 days of receipt.

14. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact: