Content Marketing That Actually Moves the Revenue Needle
Your SaaS product solves real problems, but you’re not getting the leads and revenue it deserves. Your best prospects don’t even know you exist.
I help SaaS and MarTech brands create content that dominates Google, gets picked up by AI tools, and brings you qualified prospects who are ready to buy.
Your SaaS product solves real problems, but you’re not getting the leads and revenue it deserves. Your best prospects don’t even know you exist.
I help SaaS and MarTech brands create content that dominates Google, gets picked up by AI tools, and brings you qualified prospects who are ready to buy.
We’re generating a good no. of leads directly attributed to content
Very good chunk of numbers converted to Sales SQL through Aastha’s content
Years of Experience
Brands Served
Blogs Published
Content-attributed Revenue
Hey, I'm Aastha Kochar
Content Marketing Specialist for SaaS Brands
I’ve spent 5+ years figuring out what makes SaaS content actually work. Not just rank – but bring qualified leads that convert into paying customers.
My approach is different:
- Started freelancing in college, built my career creating content that drives business results
- Mentored 300+ writers who now run successful freelance businesses
- Work exclusively with SaaS and MarTech brands (I understand your world)
- Trusted by global leaders like Ahrefs, Invideo AI, WriteSonic, Geekflare, Bonsai, and Coram AI.
- 35K+ LinkedIn followers who trust my content marketing insights
- Track everything - from rankings to revenue impact
I don't just write content. I build content systems that scale your organic growth.
The brands I work with see:
- Content pieces ranking #1 on Google within 45 days
- 200-400% increase in organic traffic within 6 months
- 2-5x increase in demo requests from targeted blog posts
- Consistent pipeline of qualified leads every month without paid ads
- Consistent mentions in AI overviews & LLMs
- Content that sells while they sleep
Followers Across Socials
Page #1 Rankings
In Content-attributed Revenue
How I Help SaaS Brands Win
Content Strategy & Consultation
Stop shooting in the dark. Get a content roadmap based on what your customers actually search for and how they make buying decisions.
High-Converting, Content Creation
Content that doesn't just rank - it brings demo requests, trial signups, and qualified prospects who are ready to buy your solution.
LinkedIn Personal Branding
Position your founders and executives as thought leaders. When they speak, your industry listens.
Content Repurposing & Distribution
Turn one piece of content into multiple formats and channels. Podcasts become blog posts, blog posts become LinkedIn carousels and email series - maximum reach from every piece.
Content Refreshes & Updates
Keep your best content performing at its peak. Regular audits and strategic updates ensure your top pages maintain rankings and continue driving results.
Performance Tracking & Optimization
Monthly reports showing exactly how content impacts your pipeline and revenue.
Here's What's Really Happening
Your blog traffic is flat
despite publishing consistently for months
Competitors rank higher
even with inferior products
Content doesn't convert
visitors read and leave without trying your product
AI tools ignore you
ChatGPT and Gemini never mention your brand
Sales team complains
marketing qualified leads aren't really qualified
The problem isn’t your product. It’s your content strategy.
Here's What's Changes
Your ideal customers find you first
before they even know your competitors exist
Every blog post brings demo requests/leads
content that educates and converts
AI tools recommend your brand
when prospects ask for solutions
Sales team loves marketing
because leads are pre-qualified and ready to buy
Organic growth compounds monthly
less dependence on paid ads
This isn’t wishful thinking. It’s what happens when content strategy meets execution.
Why This Matters Now?
While your competitors figure this out, you’ll already be winning.
The content game is changing fast. AI is reshaping how your customers find solutions:
- 40% of searches now happen in ChatGPT, Claude, and Perplexity
- Google's AI overviews are changing search results
- Voice search and AI assistants need different optimization
Traditional SEO isn’t enough anymore. My content strategy prepares you for:
- AI tool optimization - Get recommended by ChatGPT when prospects ask for solutions
- Voice and conversational queries - Rank for how people actually talk
- Future-proof content - Strategy that adapts as technology evolves
I Use the Best Tools to Get You Results
Semrush
Finding opportunities your competitors miss
Perplexity & Claude
Researching & Strategizing Content
Surfer SEO
Optimizing content to rank from day one
Research & Content
Deep audience research, competitor analysis, and content gap identification to create pieces that actually convert your ideal customers.
Performance & Tracking
Comprehensive tracking setup to measure content ROI, lead quality, and revenue attribution so you know exactly what’s working.
Google Analytics
Measuring real business impact
Hotjar
Measuring real business impact
Amplitude
Understanding user behavior and content performance
Google Search Console
Optimizing what’s already working
Research & Content
Deep audience research, competitor analysis, and content gap identification to create pieces that actually convert your ideal customers.
Semrush & Ahrefs
Finding opportunities your competitors miss
Perplexity & Claude
Researching & Strategizing Content
Surfer SEO
Optimizing content to rank from day one
Performance & Tracking
Comprehensive tracking setup to measure content ROI, lead quality, and revenue attribution so you know exactly what’s working.
Google Analytics
Measuring real business impact
Hotjar
Measuring real business impact
Amplitude
Understanding user behavior and content performance
Google Search Console
Optimizing what’s already working
See My Work in Action
Here’s exactly how we’ll transform your content from random blog posts into a strategic growth system that consistently delivers qualified leads to your sales team.
AI & MarTech Tools
Technical B2B Content
Business & Finance
See My Work in Action
Here’s exactly how we’ll transform your content from random blog posts into a strategic growth system that consistently delivers qualified leads to your sales team.
AI & MarTech Tools
Fashion serves as a powerful form of self-expression.
Technical B2B Content
Fashion serves as a powerful form of self-expression.
Business & Finance
Fashion serves as a powerful form of self-expression.
How We'll Work Together
Here’s exactly how we’ll transform your content from random blog posts into a strategic growth system that consistently delivers qualified leads to your sales team.
STEP 01
Week 1-2: Deep Dive Audit
- Analyze your current content performance
- Research competitor strategies and gaps
- Map your customer journey and content needs
STEP 02
Week 3-4: Deep Dive Audit
- Create comprehensive content calendar and tone guidelines
- Define topics, formats, and distribution channels
- Set up tracking and measurement systems
STEP 03
Week 5+: Execution & Optimization
- Regular content creation, optimization and publication
- Monitor performance and adjust strategy
- Monthly reviews and strategic pivots
Real Results for Real SaaS Brands
Numbers don’t lie. Here are real results from SaaS brands who trusted me with their content strategy. These case studies show exactly how strategic content transformed their organic growth and lead quality.
Invideo AI
B2C MarTech Platform
- Challenge: Invideo AI launched, minimal relevant traffic & leads
- Solution: Re-wrote content guidelines + strategic keyword research + product-led content
- Results: 811 leads in 3 months from 2 pieces alone, several paid conversions from most blogs, multiple featured snippets and page 1 rankings
Coram AI
B2B Video Surveillance Platform
- Challenge: Competitors dominated all high-intent keywords
- Solution: SEO + product-optimized content + thought leadership
- Results: Ranked on page 1 for multiple keywords, multiple qualified leads generated, $20K in revenue from 1 blog alone
Confidential (NDA)
Project Management Tool
- Challenge: Great product, zero brand awareness
- Solution: Educational content series + thought leadership
- Results: Featured in 8 industry roundups, mentioned in AI tools, 2x pipeline growth
What SaaS Leaders Say?
Here it is straight from SaaS leaders.
Don’t just take my word for it. Here’s what founders and marketing leaders from successful SaaS companies say about working with me. These are real results from partnerships that drove measurable growth for their businesses
Ready to Turn Content Into Your Best Sales Channel?
Stop watching competitors steal your potential customers. Let’s build a content strategy & organic marketing system that brings you qualified leads while you sleep.
Frequently Asked Questions
FAQs
I know choosing the right content strategy partner is a big decision, and you probably have questions about the process, timeline, and results. Below are answers to the most common questions I receive from clients. If you have any other questions not covered here, please reach out using the contact form below or send me a direct message or email – I’m always happy to discuss your specific situation.
Early wins (better rankings, increased traffic) typically happen within 45-90 days. Significant lead generation impact usually takes 6-12 months as content compounds.
I work with SaaS companies that have product-market fit and are ready to scale. If you're pre-revenue or pre-PMF, content strategy & marketing might not be your best investment yet.
I only work with SaaS brands, so I understand your product, target audience and business model, and what content actually drives revenue. Plus, my content is optimized for AI tools and future search trends e.g. voice search.
I can't guarantee rankings (no one can), but I can guarantee you'll get content that's strategically sound, well-researched, and optimized for your goals.
Yes, I can. I've been writing for SaaS companies for over 5 years, so I know how to take complicated tech stuff and make it easy to understand. I'm good at explaining things in a way that makes sense to your customers, whether they're tech experts or just regular business users trying to solve a problem.
I send you detailed questionnaires to learn about your product, your customers, and what makes you different. I also do my homework - researching your industry, checking out your competitors, and understanding what your audience actually cares about. This way, I can write content that sounds like it comes from someone who really gets your business.
Absolutely. I'm pretty flexible about how we work together. I can jump right in with your current team, work with your marketing manager or SEO person, or handle things more independently - whatever works best for you. I believe in keeping everyone on the same page with regular updates and shared tools so nothing falls through the cracks.
My rates vary depending on what all you need and what kind of content you're looking for. However, they usually range between INR 50,000 to INR 2,50,000 per month. If your budget falls within this range, let's connect and discuss how I can help you create content that actually drives results for your business.
Frequently Asked Questions
I know choosing the right content strategy partner is a big decision, and you probably have questions about the process, timeline, and results. Below are answers to the most common questions I receive from clients. If you have any other questions not covered here, please reach out using the contact form below or send me a direct message or email – I’m always happy to discuss your specific situation.
Let's Talk About Your Content Strategy
Ready to turn your content into a lead-generating machine?
I’d love to learn about your goals and see how we can work together to scale your organic growth. Choose whichever way works best for you to get in touch.
writetoaasthakochar@gmail.com
Phone
Available on Request (email/DM on LinkedIn)
Response time: Typically 24-48 hours for all inquiries